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Spotlight*KSA: Predictions 2022

"What people in Saudi Arabia say about 2022.

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First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations.

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Positive impact of intersectionality in advertising

"An unfamiliar territory waiting to be defined.

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Tension between rich and poor is seen as a key source of division around the world

Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.

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