Ipsos Geo-Quest is a mobile application that supports location based research such as:
● Passive metering (geo-location) where your location is captured over time to build a picture of all the movement.
● Active interviewing (geo-trigger) based on location where market research surveys are triggered when you pass through or dwell in certain location of interest for particular research
Track Location Ipsos Geo-Quest mobile app requires to enable location tracking.
Notifications allow the system to remind you to review actual trips and when Ipsos surveys are available.
The app offers you the possibility to monitor your daily trips to school, office, supermarket or outside the city.
Location tracking takes place all the time.
Each journey is shown as:
● a map with their calculated route
● a route line that shows the different stages and pauses in the journey
The speed of movement is estimated, this helps determine mode of transport. You can adjust the estimation with reality and save your journey more accurately
Ipsos maintains a strict privacy policy and regulations, location data is always anonymized and encrypted to protect users.
Based on the location data you share, there will be possibilities to also participate in online surveys within the app.